Alberta Real Estate Foundation

As the Alberta Real Estate Foundation continues to evolve and adapt to changing market dynamics, a comprehensive brand refresh became essential to align with their forward-thinking mission.

To modernize AREF's visual identity and position them as a forward-thinking industry leader, we developed a comprehensive brand refresh:

• A sleek new logo and wordmark that embodies AREF's innovative spirit
• A vibrant, contemporary color palette that energizes their visual communications
• Modern typography optimized for digital platforms and easy readability
• Comprehensive brand guidelines to ensure consistency across all touch-points

These elements came together to create a cohesive, future-focused brand identity that reflects AREF's role as a visionary force in Alberta's real estate industry. The refreshed branding lays the foundation for AREF to engage stakeholders, build credibility, and amplify their impact in the digital realm.

Looking ahead, this modernized identity positions AREF to better engage with interest holders on critical real estate initiatives, such as any of their funding programs or projects, like the Siksika Nation Long Term Housing Strategy​, all which demonstrate their continued dedication to strengthening Alberta's real estate landscape.

With the reinvigorated brand as a launchpad, we set out to overhaul AREF's digital presence, starting with a complete redesign and rebuild of their website. To create a site that would be as impactful and future-proof as their new visual identity, we leveraged cutting-edge web technologies. With Next.js and Sanity.io, we were able to create a fast, responsive user experience with a flexible, easy-to-manage content structure.

Next.js, a powerful React framework, allowed us to craft a seamless, intuitive front-end that showcases AREF's brand and mission. Its server-side rendering capabilities ensure lightning-fast load times, while its modular architecture simplifies maintenance and future enhancements.

On the back-end, we implemented Sanity.io, a headless CMS that decouples content from presentation. This enables AREF's team to efficiently manage and update their site's content without impacting the design or functionality. Sanity.io's flexible content models and real-time API empowered us to create a site structure tailored to AREF's unique needs.

To ensure a smooth transition, we developed custom scripts to migrate thousands of documents, pages, and resources from AREF's previous site. This meticulous data transfer process preserved the organization's valuable content while optimizing it for the new site architecture.

By leveraging these state-of-the-art technologies, we built a website that not only embodies AREF's refreshed brand but also provides a robust foundation for their ongoing digital transformation. The new site positions AREF to engage stakeholders, share knowledge, and drive meaningful change in Alberta's real estate industry.